2019 Master Plan for Museum Professionals

“Winter is my favorite time to prepare for the year ahead. Regardless of when the fiscal year ends, the end of the calendar year is a natural point in time for us to take stock of the year that’s passed and prepare for the next twelve months. This is an opportune time to review goals for the year ahead and what it will take to get there. Much like we do in our personal lives with New Year’s resolutions, I advocate we should identify professional benchmarks to achieve in 2019 and the activities that need to be undertaken along the way.”

Read the full post at Lucidea’s Think Clearly Blog

How to Increase Museum Conference ROI

“Tight operation budgets mean limited conference funds and staff have to think hard about which conferences they’re going to attend that year. While there are some ways to alleviate conference attendance cost (as discussed in a previous post How to Conference on a Museum Budget) it’s still going to be a chunk of change. This is especially true if you’re attending a national or international conference far from the museum’s home base. Some museum professionals have learned through trial and error which conferences they prefer to attend. Though it’s important to note that conferences change their offerings every year, and every year you should reevaluate conference opportunities. Others commit to whichever conference opportunities come up first before the conference budget runs out. Instead, I recommend conducting a small ROI (Return on Investment) investigation into each conference opportunity to evaluate which conferences will give you the biggest ROI.”

Read the full post at Lucidea’s Think Clearly Blog.

Museums: Actions for Integrating Empathy

“Last week we explored the topic of museums as cultivators of empathy. Empathy was selected as a trend by the Center for the Future of Museum’s TrendWatch 2017, and last week’s post reviewed how museums are beginning to grapple with empathy as a part of their identity. This post follows up on the topic with resources and a list of actions suggesting how museums can encourage an identity of empathy.”

Read the full post at Lucidea’s Think Clearly Blog.