Everyone has a story. Is it time to capture yours?
Does your company have a history, but most of what you know has been mythologized and there’s a bit of a mystery as to what’s true? Companies often struggle to gather their history because it often seems too late, or the important things are already lost. That’s when you need an expert. A historian can come in to research and document your history before it really is too late.
“Our company was hitting a milestone anniversary and the owners were planning to retire soon. Rachael helped us capture their stories and even teased out a few none of us had heard before!”
There are significant advantages to documenting and preserving your corporate history, and it can contribute to your bottom line. There are also legal reasons as to why maintaining good record-keeping practices can save you a headache and guard against significant financial penalties.
Corporate history can be a powerful selling feature, and part of your brand story. I can help you harness your company history to improve your marketing and strengthen your brand positioning. I can unearth your corporate history, weave compelling stories from the past into your marketing machine, and have you leveraging your corporate legacy in no time! I’ve worked extensively with the Oregon wine industry, and established the Oregon Wine History Archive at Linfield College. You can see and hear the stories I uncovered, here: https://oregonwinehistoryarchive.org/.
“Rachael has a way with people. We shared deeply personal stories and her attentive manner and gentle presence immediately put us at ease.”
Leveraging your company history isn’t only good for drawing customers to your brand, it’s also a great way to attract and retain top talent. Everyone wants to work for a company that stands out with a strong identity culture.
So, what’s your history? Are you a pioneer in your industry, have a unique story, or a long track record of success? Let’s work together to find out how your history can support your future.
Here are a few examples of how I can work with your organization. If you don’t see what you need on the list, please contact me to get support.
- Research your corporate history
- Identify and document missing elements of history
- Conduct oral history interviews to capture mythologized events
- Outline historical narratives that resonate with marketing goals
- Provided historical media materials for production use
- Create a historical account that matches history to corporate milestones
**For more information on the importance of corporate archives, please read Caio Graco Valle Cobério’s, “The Importance of Corporate Archives to Economic and Business History: A Case Study,” available from the Society of American Archivists: http://www2.archivists.org/sites/all/files/CaioCoberio-SAA-ResearchReport-2011-Final.pdf.