How to Increase Museum Conference ROI

“Tight operation budgets mean limited conference funds and staff have to think hard about which conferences they’re going to attend that year. While there are some ways to alleviate conference attendance cost (as discussed in a previous post How to Conference on a Museum Budget) it’s still going to be a chunk of change. This is especially true if you’re attending a national or international conference far from the museum’s home base. Some museum professionals have learned through trial and error which conferences they prefer to attend. Though it’s important to note that conferences change their offerings every year, and every year you should reevaluate conference opportunities. Others commit to whichever conference opportunities come up first before the conference budget runs out. Instead, I recommend conducting a small ROI (Return on Investment) investigation into each conference opportunity to evaluate which conferences will give you the biggest ROI.”

Read the full post at Lucidea’s Think Clearly Blog.

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